McDonald’s have jumped on the ‘user generated content/corporate communications’ bandwagon and produced a site that allows anyone to ask a question and have it answered by the company.
The site, built in Flash, is called Make Up Your Own Mind (and is not to be confused with the Eurovision song contest’s Making Your Mind Up). It mainly centres around a search engine to find answers to questions that have already been asked which becomes very addictive. For example, visit the site at www.makeupyourownmind.co.uk, click on ‘your questions’ in the top navigation.
A few choice searches to get you going:
Get a proper McJob
Microsoft are also trying to change the dictionary definition of a McJob which apparently is “An unstimulating, low-paid job with few prospects, esp. one created by the expansion of the service sector”.