In times of recession: eat chocolate

That’s the conclusion I draw from the news today that Thorntons has revealed annual profits have risen nearly 20% to £8.5m. Although the Thorntons PR spin is “There’s room for pleasure and a little bit of indulgence in everyone’s life”, my assessment is rather: “if you’re struggling to make ends meet, why not stuff your face with choccies”?

BBC NEWS | Business | Chocolate firm defies the crunch

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